Edging Out the Competition with a Masters in Business Analytics

There is a continued rise in business analytics degrees, and having a master’s degree in the field can improve an individual’s chances of obtaining employment and greater benefits than those who earn a bachelor’s degree.

Business Analytics provides corporations a distinct edge. It is a tool that makes companies come up with information-based decisions better and quicker. It is the study of data by means of statistical and operations analysis, configuration of analytical models, application of optimization processes, and conveying these results to target audiences. These are the clients, business associates and other company executives.

It is supposed to enhance operational competence. Nevertheless, smaller enterprises are hampered by several factors. These are the exorbitant cost of business infrastructure and intelligence tools as well as untrained staff. Business analytics entail skills that the potential analyst should assimilate while in the process of learning the expertise. Of course, the bottom line is earning formal education capped by a Masters in Business Analytics Degree.

Why Study Business Analytics?

Top officials of prominent academic institutions in the country modify their respective programs in accordance with business requirements and trends associated with technology development. In fact, terminologies like “analytics” and “data science” are now used by some universities and colleges to describe new graduate certificate programs as well as masters degrees. Programs in Business Analytics will guide students in the use of quantitative as well as tools in statistical analysis. Data science curriculum highlights technical expertise connected with management of sizeable data. There is less weight on data assessment and interpretation.
This degree provides students the chance to apply math and computing know-how in a new syllabus that brings together two vital facets – business and technology. You can acquire skills in utilizing data for business strategies and decision-making. There are subjects such as:

  • Application of quantitative methods in Information Systems/Technology
  • Operations and Management Sciences
  • Marketing
  • Statistical Methodologies
  • Communications
  • Basic & Advance Accounting Principles
  • Finance concepts

Supplementary courses are also offered in data warehousing and mining; decision-making models; and, prediction finance platforms. Students focus on digital and social media analysis, along with business applications which include process optimization.
Benefits derived from earning the Masters in Business Analytics are as follows:

  • Higher financial compensation
  • Advancement opportunities
  • Flexible schedules

This new degree is designed for enterprising students with interests in computing, mathematics/statistics, data analysis, and statistics.

Business Analytics Programs in the US


The United States News and World Report, an American news magazine known for ranking of academic institutions, comes up with a list of US colleges and universities offering business degrees. Some of these schools also offer distance learning programs. An online curriculum generally focuses on problem solving with modules in marketing, risk analytics and data mining (computer-based).

Certain Masters in Business Analytics programs include specialization in information systems management for working professionals. This can complement business analytics. Acquiring a master’s degree in information systems, particularly business analytics produces major benefits. The advanced business program focuses on quantitative techniques and the function of evidence-based data in business models and decision-making.

On the other hand, MS in Business Analytics is ideal for professionals with an interest in quantitative methodologies, exploring and discovering economic relationships utilizing data assessment. It has emerged as the meeting point of business and technology. The curriculum extends fresh opportunities for a more competitive benefit. Business analytics reveals the analytical promise of data analysis to enhance financial implementation, strategic management as well as operational competence.

The business analyst should be well-versed in documentation and specification which includes communication. You must be capable of using various methods in analyzing problems and formulating solutions. BA professionals must have the capacity to evaluate substantial quantities of data and gain insights required for educated decision-making.

Value of Business Analytics

Business analytics basically reduces the overall project performance costs. The analyst helps an enterprise understand what is required from solutions and facilitates concentration on value. This is something that stakeholders are unenthusiastic to prioritize. On the contrary, analytics focus on principles of transparency which prepares corporate organizations to get ready for transformation. It supplies a framework that information technology can scale without too much difficulty.

As the organization begins to grow, it brings along individuals and groups that have interests in the company. While this takes place, natural prototypes which are effective for smaller teams have the tendency to collapse. Business analysis is a primary factor in facilitating scalability, thereby increasing the benefits realized because more projects can be successful investments. BA creates value which needs to be defined and quantified correctly. It is essential to identify appropriate measures of returns, profile concrete as well as intangible returns, and contemplate on a broad range of benefits. One of the most significant upsides of business analytics is to strengthen a company’s competency in addressing a wide range of complex business issues.

Analytics and Data


Majority of corporate personalities think of analytics as the mere aggregation of data utilizing software applications or producing dashboards or reports. On the contrary, business analytics is more than these. It goes further than data. In fact, the principal objective of BA is to facilitate business decisions based on this data. The whole thing entails working closely with stakeholders to comprehend variances in the business. This can be a guide in controlling data, obtaining practical insights and making the necessary recommendations. All these are primary actions that can hopefully increase revenues and bring down operational costs.

What is the analytics career? In case you are involved in data management, warehousing or business intelligence, then this is the motivation to develop a career in analytics. This profession is often described as a cohesive branch of learning that draws together the expertise, statistics, management, and data mining. In fact, business analytics is at the meeting point between enterprise and information technology. It concentrates on setting off acumen contained in data to enhance operational competence, financial operations and strategic supervision. Diagnostic resources of software programs are now available to corporate institutions. Furthermore, modernization in core technologies has transformed business analytics. It has become very accessible to business practitioners whereas before it used to be a special and technical discipline.

Managers adept in value added analytics can now make use of analytic programs to influence their choices. This practice is fast becoming popular worldwide. In reality, the latest reports from industries worldwide mention indirectly that there is an increasing deficiency of proficiency in business analytics. Many executives are not well-versed in utilizing data to shape business decisions.

Common Perspectives

Business analytics specialists are not just domain creators. There are shared points of view that analysts should espouse. These are the following:

  • Analytical
  • Processes
  • Strategic
  • Personal

A good number of analysts know the analytical standpoint. More often than not, it converges on how the resourcefulness will turn out and illustrates the quantitative significance that will be generated. It can be the most normative methodology and in general gravitates around creating consistent relationships and applying logical forms of persuasion. Process outlook typically concentrates on things that need to be carried out. It has the propensity to put emphasis on steps with the new approach.

The main points of interest include quality, performance and implied changes. Personal discernment places emphasis on how initiatives will influence individuals within any corporate organization. Intangible value is by and large underlined according to how corporate managers perform their responsibilities. It is important to communicate the value of business analytics so it can help stakeholders achieve organizational change. At the same time, there should be a co-relation to the aspects of information technology, architecture, future proofing, big data, and integration.

Information Technology Architecture and Future Proofing

Information technology design must go through future-proofing to comply with demands of businesses in a domain that is influenced heavily by Big Data (mobile and social). Chief information officers need to review carefully the condition of the business as well as strategies surrounding information technology. In the past, cloud computing was not well known or rather inaccessible. Social media was virtually unheard of and Big Data used to be discussed only in conversations among IT experts. Likewise, the matter of business analytics was confined to a small group of experts.

All of a sudden, technology moved forward at a very fast pace and there was a big data explosion. This called for an explosion of infrastructure development. Everything changed considerably since then. Ever-increasing demands of contemporary businesses require highly innovative concepts and tools. Business analysts have to think profoundly and innovatively regarding the architecture of the future. It is not enough to refurbish or make additional inputs. Otherwise, you cannot conform to these stringent challenges. The cloud, social media, mobile capabilities, and Big Data (now known as Big Vision) which are all inherent in global commerce need several things. These are state of the art applications, enhanced automated systems, and absolute support across the cloud, and integral business intelligence/social competence.

More Modernization and Less of Integration


Business analysts should learn how to adjust values. There should be more in innovation and limited integration. For three decades, technology specialists unveiled an assortment of fresh products. The drawbacks of these goods or services are lack of power and capacity; too complicated; need for a lot of amalgamation, tests, fine-tuning, and upgrading; and, constant monitoring. This should have been acceptable back in the olden days. However, technology again reared its ugly head. Yet, all these become obsolete in so short a time because of modernization.

Modern institutions and smart management teams are now turning their backs on operations that need large capital outlay that fail to deliver value. The clamor is for the CIO to leave the principle of integration behind. Instead, commit more time and resources to development–oriented as well as customer-centered innovation. In recent years, a small number of IT professionals started to propose newly engineered systems that offer pre-fabricated and pre-examined programs that spare users from the troubles of never-ending integration. Thanks to corporations such as ORACLE and IBM, followed by MICROSOFT that novel and amazing software and hardware were introduced to the market.

These new systems described as “engineered” have equipped clever chief information officers the autonomy to commit more human resources and energy. These are necessary in working to achieve initiatives that customers look for. There is no need after all to spend substantial funds on integration that does not produce any competitive advantages for the company.

Considering Ultimate Objectives

The ultimate goal is multi-faceted. It is important to develop that sense of intelligence to create a chain of opportunities. Make use of all available ideas and resources such as the available conceptions of supply as well as demand sequence, data storage, and other insights. Business architecture confirms any strategic plan vis-à-vis the enterprise model. This is all about business relationships, market forces and relationships between business units.

Meanwhile, Big Data is diverse and it is growing fast. However, it needs substantial smart management of data. This goes hand in hand with the cloud which presents opportunities that will make organizations more efficient, responsive and competitive. Organizations call for an avant-garde information management design that is crucial to this objective. Everything is part of the large picture and it is up to users to deal with this pattern systematically.

Cloud endeavors should not be assessed based on technical points alone but also on how they influence important initiatives on business transformation. It is all a matter of values and opportunities that will be open to the chief information officer. By and large, those practicing business analytics should be classified into two categories. The first is made up of information technology experts who concentrate more on the technical facets of cloud deployment. The second consists of business heads who will make sure that cloud programs are envisioned and carried out for the same clients, the company and business performance.

Perhaps, the best option is to have a combination of the two types of leaders. It can be useful for the organization as well as the professional career of the concerned business analyst. This should be the guiding principle for all organizations that attach importance to information technology.